Wednesday 20 October 2010

Asda Extra Special range

I popped into ASDA yesterday (to buy groceries) and found that they had their Extra Special wine range on 25% off until the end of October.  I didn't want to buy, but I made the sacrifice of walking out with 6 bottles so I could try them for this blog,

I was also a little curious as to how Philippa Carr (MW) was getting on in what is probably one of the hardest jobs in wine.  

Since she took the job at Asda there have been major changes to the wine aisle, and there are now things that I would happily buy on their shelves, keenly priced as you might expect from Asda.

For those who may stumble over this blog from overseas, Asda is known in the UK as the cheapest mainstream supermarket and typically hasn't excited by its wine range. 

If you look closely at the extra special range you will see some well known makers hidden underneath the Asda moniker.  For example their is southern France offerings from Paul Mas, Clare Valley Riesling from Knappstein, Rhone bottlings including Crozes Hermitage from Caves de Tain.  

Looks like Philipa is working some magic here allowing this range to show some benchmark examples that may cost a little more than the sub £5 mark that Asda has typically hit at, only time will tell.

With this offer on get down and bag a bargain, maybe?  Certainly the Crozes for under £6 seemed like good value.

Short reviews to come, as I get through the bottles.

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